The atarah, which really means “crown”, is the collar part around the neck that usually has the blessing one says while donning a tallit on it. I believe the reason the prayer is usually put there is so the wearer can read the blessing. But if one has the blessing memorized, then why not have something on the atarah that is personal to the wearer? In the past I’ve embroidered or appliqued verses from the Torah, prayers, quotes, a verse from a Hebrew song, symbols, designs, and more! It’s totally up to you. The ends can be squared off or pointed, this is another opportunity to customize it exactly how you want.
Below are examples of what some people have chosen. Please click on the thumbnails and scroll in order to maximize the photos.